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Case Study October 2010: A large wholesale club needed to mail 110,000 4-color selfmailers. The client had artwork and mailing data files. Pretty simple project, except that it was Wednesday afternoon, and the project needed to be completed and prepared for destination-entry logistics by Monday morning in order to meet to the sale date. By Wednesday afternoon, we had set up a USPS mailing permit, ordered paper, prepared proofs and gotten approval to offset print. We got the paper Thursday, and printed into the night. Meanwhile we processed through CASS/NCOA and presorted the data. We cut the stock on Friday, inkjet-addressed Friday night and Saturday, and mailed on Monday morning. Without a hitch. We had a happy client and they had a successful campaign.
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