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Ed Kohler 11/3/20 6:00 AM

Investing in the Best Print Technology for Quality and Speed

  

Fast, high-quality, or cost-efficient: which two would you pick for your next print job? You want all three, right?

There’s an old project management concept called the “iron triangle” that states that a service or project can be two of the following, but never all three: Fast, high-quality, or cost-efficient.

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Cost-efficient + fast = lower quality work

Fast + high-quality = expensive

High-quality + cost-efficient = slow

We believe that you can have all three. We know that speed-to-market is critical, but you should never have to sacrifice quality or pay a rush fee to execute a campaign quickly. This is why Jet Mail is constantly investing in state-of-the-art technology that keeps our customers ahead of the curve.  

Read on to learn how advanced printing technology like the KM-1 Inkjet Press powers fast, high-quality, and cost-efficient campaigns. 

Better Quality and Faster Turnaround Times 

Print stability, or the ability to precisely replicate an original image over and over again, can be difficult to achieve because the ink dries quickly from exposure to air. The result is poor quality prints that lack the sharpness and colors of the original. Maintaining print stability is even more difficult when printing on non-porous substrates like plastic, PVC, or foil. 

Note: Substrate is the term for the material used on the print job, with paper being the most common substrate

A common cause for poor print stability is due to ejection misalignment which occurs when the ink has dried on the nozzle before the print run is complete.

Imagine trying to direct the spray of a garden hose when the nozzle is crusted with ice. Even tiny crusts of ink on the nozzles can divert the inkjet stream just enough to make text fuzzy, while grays and colors are blended improperly because they’re not landing on the substrate precisely where they’ve been aimed.

State-of-the-art inkjet presses like the KM-1 solve these issues with instant-drying LED UV ink. Picture-perfect prints are produced every time, on any substrate, and without the need for expensive coatings or special ink stocks. This expedites production and results in faster turn-around times. Even better, the KM-1’s LED UV ink keeps printed pieces vibrant and sharp after exposure to UV light, unlike offset prints which begin to fade within 30 days, so your outdoor signage won’t fade in the sun. 

The Importance of True Resolution 

True resolution means that the printed image coming out of the KM-1 retains the same high-quality resolution of the digital image put into the KM-1. Without true resolution, even the boldest of images can degrade from vibrant to mediocre. 

So, how does the KM-1 achieve true resolution? Here are some specs that us print-industry veterans geek out on. Don’t worry if you’re not familiar with picoliters, we’ll explain why these specs are important (and exciting!): 

  • True resolution of 1200x1200 dpi

  • Droplet size from 3.5 to 7 picoliters

Why are picoliters and 1200x1200 dpi exciting? It means that your business has access to the highest-quality printed materials on the market and can get-to-market faster with lightning-fast turnaround times.

Let’s do a deeper dive...

The “dpi” in 1200x1200 dpi stands for dots per inch, so in just one square inch, there are 1200 dots going across and 1200 dots running vertically for a total of 1,440,000 dots. Compare that with the recommended 300 dpi for images and it’s easy to understand how digital images can lose depth and quality on outdated print technology. A similar resolution specification for computers, HDTVs, and digital cameras is “pixels per inch” or ppi. If you’ve ever lowered the resolution on a web image, perhaps to save some device memory, you already know how fuzziness or a “pixelated” effect can degrade image quality. 

Picoliters are the actual size of the inkjet droplets that replicate the high-resolution digital dots, or pixels. If droplet size is too large, images and text won’t retain the original sharpness, subtle shades, and vibrant hues that combine for true resolution. In other words, the smaller the picoliter, the more precisely text and images can be printed. One picoliter is an incredibly small droplet (a fraction equal to 1,000,000,000,000th of a liter in volume). 

The KM-1 has one of the smallest droplet sizes on the market at 3.5 to 7 picoliters, making every printed piece picture perfect. 

See Marketing ROI Soar with Variable Data Printing 

You don’t have a one-size-fits-all audience, so your marketing materials should be tailored to the unique needs of every customer. With variable data printing on the KM-1, customer names, colors, images, headlines, and messaging can be changed from one printed piece to the next, without interrupting the printing process. Since response rates for personalized pieces are 300% higher than non-personalized, you’ll see your marketing ROI soar without the high cost of one-size-fits-all “spray and pray” campaigns. 

Additionally, should market trends, business goals, or messaging suddenly shift, you can adjust your messaging in real-time to quickly meet the needs of your audience. 

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Deploy Campaigns at the Click of a Button 

Jet Mail’s investments in technology go beyond just the production floor. Our Marketing Resource Center allows you to manage all of your print, direct mail, marketing fulfillment, and shipping needs from an easy-to-use online portal. We custom build each portal to match the unique needs of your business.

The KM-1 and Marketing Resource Center enable your business to deploy fast, high-quality, personalized, and effective campaigns at the click of a button. 

Behind Jet Mail’s technology is a commercial mail house, a state-of-the-art print shop, a full-service fulfillment center, and a team of industry experts that are here to make your campaign a success. 

Ready to experience the Jet Mail advantage? Talk to a specialist today. 

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About the Blog

Jet Mail has continuously innovated since our beginnings as a direct mail and lettershop service provider back in 1992. Nearly three decades later, businesses across North America rely on Jet Mail as their single point of contact for end-to-end integrated marketing solutions and marketing fulfillment.

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To learn more about our services and how we can help expedite your marketing fulfillment, start by speaking with a Jet Mail team member.