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PRIMARY LOGO

This logo is for use in web and print. It should always be noticeable and not obscured.

primary logo

Color Palette

  • PANTONE 2756 C RGB 21, 31, 109 HEX 151F6D CMYK 100, 98, 26, 18
  • PANTONE 158 C RGB 232, 119, 34 HEX E87722 CMYK 5, 65, 100, 0
  • PANTONE 292 C RGB 105, 179, 231 HEX 69B3EF CMYK 53, 17, 0, 0

COLOR USAGE

CLEAR SPACE & SIZE LIMIT

Your logo is important and represents your brand all on it’s own. For that reason, it should be kept apart from other content so as not to mask its importance. It should maintain clear space on all sides the height of the letters in SOLUTION.

The logo should always be recognizable and should not be printed smaller than 1/2 inch in height.

ACCEPTABLE COLOR OPTIONS

  • color-cmyyk

    CMYK or Pantone Spot Colors forall print options

  • color-rgb

    RGB for all Web or MS Office programs

  • color-black

    Black for all one color options

  • color-grey

    Grayscale for all one color options allowing shading

  • color-blue

    When using light blue for an accent color

  • color-orange

    When using orange for an accent color

UNACCEPTABLE LOGO TREATMENTS

logo-rotate Do not rotate the logo
logo-stretch Do not stretch or squish the logo
logo-space Do not place objects in the logo’s clear space
logo-rearrange Do not rearrange or create compositions that are not provided
logo-unofficial Do not add unofficial graphics to the logo
logo-color Do not use off-brand colors
logo-resize Do not resize any part of the logo
logo-shadow Do not add a drop shadow or any other decorative pattern to the logo
logo-bg Do not contain the logo in a box when placed on a background picture/color

FONTS

  • JET HEMIHEADRG-BOLDITALIC
  • MAIL LATO MEDIUM
  • MARKETING LATO HEAVY
  • SOLUTIONS LATO MEDIUM

STYLIZING JET MAIL MARKETING SOLUTIONS COLLATERAL MATERIALS

EXAMPLES

All marketing collateral should have visual interest by utilizing color and imagery. This is accomplished by: overlaying color bars, enhancing typefaces, using photos/images that include colors of the Jet Mail brand, keeping 30%-50% white space and using angles to highlight pieces of importance.

STYLE

Use the dark orange bars to frame the top and bottom of the piece being created whenever possible.

EXAMPLES