The Essential Guide for Field Marketing & Sales in Pharmaceutical, Medical Device and Life Sciences Industries
Sunshine Act Compliance Simplified.
Your Marketing Fulfillment Mastered.
With regulatory requirements for tracking, reporting, and planning marketing expenditures under the Physician Payments Sunshine Act, corporate marketers need faster, more effective methods for the development, production, storage, fulfillment, and distribution of marketing assets and promotional materials to their sales teams.
This free ebook shares recommendations on implementing, managing, and optimizing a marketing fulfillment program to support your direct sales strategy with compliance at the forefront.
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After reading this ebook, you'll quickly learn how to:
Simplify Sunshine Act compliance for direct-to-physician marketing campaigns.
Control corporate brand identity across distributed sales teams and channels partners.
Reduce obsolescence & inventory-carrying costs associated with literature fulfillment.
Enable brand-compliant, local customization and delivery of field marketing materials.
Improve marketing communications for individual prospects, across specialties, and in local markets.
Minimize inefficiencies related to versioning advertising creative for local markets.
Empower your distributed sales force with a robust, scalable marketing supply chain program.
Learn how to manage brand compliance, improve speed to market, and engage your target markets while gaining full-transparency into local marketing activities.