Outdoor living as a home improvement niche is an explosive business category. When a national pest control franchise needed an all-in-one solution for brand management, they contacted the experts at Jet Mail.
We’re a fast-growing franchise that focuses on the elimination of unwanted outdoor pests. Homeowners are investing tremendous sums of money in home improvements indoors, and, increasingly outdoors. Our mission is to ensure that they can use their new pool, patio, gazebo or deck throughout the entire year—without the troublesome nuisance of pests.
Franchisees are attracted to this lucrative business opportunity thanks to the low initial investment and top-tier marketing support from corporate.
As more and more locations opened across the country, it was critical for the franchise to maintain brand consistency at a nationwide scale. But maintaining brand consistency is hard enough for single-location businesses. For rapidly going franchises, the difficulty level is multiplied by the number of locations.
Maintaining global brand compliance needs to be regulated at the corporate level, but regional marketing efforts require personalization and localization. This can be a major drain on corporate bandwidth. For example, if a franchise has 50 locations and each location has four marketing or design requests per month, that's 2,400 requests per year.