Consumers are bombarded with digital content and see an average of 6,000 to 10,000 ads every single day. Manufacturers, specifically in the building material industry, are uniquely positioned to rise above the digital noise and increase conversions by providing something tangible to potential customers: product samples.
When one of the nation's top roofing manufacturers needed an all-in-one solution for a fast, accurate and efficient sample order program, they contacted the marketing fulfillment experts at Jet Mail.
With a long-established reputation for providing the highest quality roofing products on the market, the roofing manufacturer wanted to implement a well-orchestrated sample order program to build brand awareness and generate more homeowner conversions on their website. Since a product sample is usually the first hands-on engagement potential customers have with their brand, it was critical to make a first impression that matched the manufacturer's reputation for excellence.
However, the resources, time, technology, and infrastructure required to execute a seamless sample order fulfillment program presented a number of challenges for their marketing, operations and warehouse teams.