Challenge 1: Timely Fulfillment
It’s critical for any marketer in the life sciences field to seize the moment. That is why timely fulfillment is such a primary concern for everyone utilizing printed marketing assets and sales collateral. The processes for designing, producing, and delivering physical materials to pharmaceutical direct sales reps must all be efficient and streamlined to reproduce the desired effect on budget.
Thankfully, new technologies have made it easier than ever for pharmaceutical sales reps to access essential marketing materials at the moment when they can make the biggest impact. For instance, web-to-print portals and marketing resource management systems leverage digital on-demand printing and advanced e-fulfillment technologies, which increase efficiency and reduce waste in marketing supply chain operations. Accelerated printing and delivery methods eliminate common hassles and present new opportunities. When time is of the essence, physical marketing collateral can deliver.