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Sunshine Act: How Direct-to-Physician Marketers Manage Fulfillment

In the past, the primary concerns for pharma marketers working with a widely distributed sales force...
Jet Mail February 24, 2014

Why Printed Sales Collateral Still Reigns Supreme in Pharma Marketing

Planning any successful marketing campaign requires a thorough understanding of where and how the ta...
Jet Mail February 13, 2014

5 Shocking Statistics You'll Need to Know on Marketing to Physicians

Despite new industry regulations like the Sunshine Act, marketing to healthcare professionals (HCPs)...
Jet Mail February 11, 2014