Before committing to an MRM provider, however, pharmaceutical marketers need to realize that not all companies provide the same level of service. You may inadvertently find yourself falling back on the “silo-ed” approach because your MRM provider does not provide true all-in-one services. In order to make sure that any and all of your needs are truly met, make sure you MRM provider can offer you the following levels of service:
- Self-Contained Fulfillment Capabilities – Some MRM providers outsource steps in the production and distribution workflow to other companies, and eventually these inefficiencies will affect you. Make sure the company you choose handles everything themselves.
- Life Sciences Experience – Marketing pharmaceuticals and other products for HCPs using printed collateral brings with it unique challenges like regulatory compliance. Your MRM partner should have specific experience with life science marketing.
- Flexible Responses – Effective print marketing campaigns rely on speed, flexibility, and dynamism. The best MRM providers offer multiple methods for revising and updating marketing collateral, and seamless integration of these changes into existing workflows.
- Global Reach – In order to stay competitive, many life science companies are seeking out international markets for their products. The MRM provider you choose to work with should be able to meet the demands of your global business.
The time and research you put into initially selecting an MRM provider will pay dividends down the road. Be sure to look passed the sales pitches and investigate the levels of service various companies are actually able to provide. To learn more about MRM and the ways that it is changing pharmaceutical marketing, read our free ebook, “Streamlining Fulfillment, Simplifying Compliance, and Staying Competitive for the 21st Century Life Sciences Marketer.”