Consider the digital environment we live in. We tune out promotional ads and buzzy headlines in our social media feeds. When we read an online article, we don’t even notice the ad planted between two paragraphs. And an email is easily lost in the digital deluge (the average office worker receives 120 emails every day).
But print marketing is booming in 2021. Businesses are increasingly leveraging print marketing for the personalization, speed and agility required to “rise above the digital noise” in 2021.
Print marketing has an inherent trustworthiness that entices an audience that has become immune to click-bait links. Plus, the message is right there with print. With a printed piece, you don’t have to click and scroll your way through dozens of websites pages to find what you’re looking for.
One of the reasons for this success is the personalization that print marketing offers that digital channels struggle to compete with.
Modern Print Marketing is Personalized and Data-Driven
No business has a one-size-fits-all audience. Personalized print marketing presents precisely tailored content to each individual–and it is extremely effective. Response rates for personalized pieces are 250% higher than non-personalized pieces.
Advanced data processing and technology, like variable data printing pull data from your CRM directly into every printed piece.
Hyper-targeted content can be adjusted from one printed piece to the next based on things like location, gender, title, purchase history or where a prospect is in the sales cycle. The power of personalization is used across a wide range of industries, including:
- Hyper-targeted direct mail campaigns for the home service industry.
- Patient-centric marketing strategies for the healthcare industry.
- Personalized letters to HCPs communicating pharmaceutical product launches.
- Localized content that resonates with surrounding communities of regional franchises.
Modern printing technology makes personalization easy and fast–and not just for marketing teams.
Fast and Personalized Print Marketing for Sales Teams
Managing, distributing and customizing print marketing materials can be a challenge, especially for businesses with distributed sales teams and multi-location businesses.
You know how it goes. A sales rep emails, calls and then texts you frantically. They just met a hot lead and need a custom letter and sales kit. Right. Now.
Speed can be the difference between winning and losing a deal, so it’s important to arm sales reps with the personalized, deal-closing print marketing tools they need–and fast. But it’s not possible for marketing teams to constantly stop what they’re doing to personalize and quickly distribute ad-hoc print requests.
This is why we created the Jet Mail Marketing Portal. As a modern solution to an age-old problem between marketing and sales teams, the portal centralizes all of your marketing assets in an easy-to-use, online storefront (similar to an e-commerce store). Users have self-service access to order pre-printed and ready-to-ship marketing materials as well as the ability to customize, print and distribute pre-approved templates. You maintain complete control over who can access the portal, how much they can order and what they can (and can’t) customize.
This “controlled customization” gives marketing teams full control of their brand and budget while sales reps enjoy the benefits of personalization and speed.
Personalization and speed are a critical component of a successful print marketing strategy, but it’s important to plan for change in today’s dynamic business environment.
Adapt to Changing Market Conditions and Consumer Behavior
The agility of modern printing makes for a powerful communication tool that allows businesses to seize new opportunities before the competition.
No longer is it necessary (or strategic) to print in bulk and cram a storage closet with 100,000 static brochures. Product launches, new research, updates to regulatory or compliance requirements, market shifts, changes in strategy, consumer behavior and other unforeseen events can make those 100,000 brochures outdated overnight (and leave marketing teams frustrated at the cost and resources required to redesign and reprint).
Jet Mail’s proprietary print management model solutions are designed for modern businesses and the dynamic environment in which they operate. Static print marketing materials like corporate brochures, promo items and pricing sheets can be pre-printed in small quantities and stored on the shelf of our on-site 80,000 square foot warehouse.
We’ll monitor your inventory to ensure you always have just enough ready-to-ship assets on the shelf. Should stock run low, you’ll receive a notification that it’s time to reprint another small batch of inventory.
When print marketing assets need to be updated, simply send over an updated file (or we can update it for you). Since you’re only printing in small quantities, you can decide if it makes sense to wait until the existing inventory is depleted or we can immediately pull outdated inventory from the shelf and replace it with up-to-date assets.
Boost Your Print Marketing Strategy with Jet Mail
More than just a state-of-the-art print shop, Jet Mail gives our customers turnkey access to an entire print, mail and fulfillment hub with a team of industry experts that know how to seamlessly execute campaigns that build your brand. Contact us today and let us create a customized print marketing program for you.